MOBILE ART LAB. モバイル表現研究所

iMixad




Contents


As cloud computing catches on, our life style is changing to owning not only a personal computer but smartphones, e-books, and so on. Soon everyone will own more than one mobile device for sure.

“iMixad” is an advertising platform connecting two or more mobile devices, aiming towards the next multi device era.


Challenge


“iMixad” connects the mobile devices through real time interactive communication. Allowing new interaction such as intuitive reaction and direct expression to all the connected devices.


Case Study



Our first case study for “iMixad” was combining the iPad, which has high resolution and beautiful visual expression, with the iPhone.

We created an application for Otsuka Foods Co., Ltd. “JAVA TEA PARTY”, by turning the iPhone into their tea product “JAVA TEA STRAIGHT” and the iPad into an empty glass with ice cubes.
When you tilt the tea bottle inside the iPhone screen, tea pours into the empty glass inside the iPad screen as if magic had happened.
As the application name tells all, “JAVA TEA PARTY” invites anyone who has an iPhone to the iPad owner, letting everyone pour tea into the iPad, creating a new party communication.



“JAVA TEA PARTY” is a free application that can be downloaded from the Appstore.
pairmovie
JAVA TEA PARTY for iPhone
 
pairmovie
JAVA TEA PARTY for iPad



Aspiration


“iMixad” is not only for drinks and cups. It can be applied to cooking, sports, games, art and other situations as well.
Example
Card games and other games with multiple players.
A collaboration VJ software mixing music and movies together.
An interactive vision with a controller device.
And much more.

We will continue to create new advertisements using the “iMixad” concept, which will create new communication.

iMixad Image
iMixad Image
iMixad Image